Why These Korean Brands Are Gaining Popularity

While the big names dominate most marketplaces, many Korean skincare lovers are discovering newer brands that offer superior quality, gentle formulations, and more innovative ingredients — often at better prices.

If you're looking for high-performance K-beauty products that stand out, these 7 brands are the ones to watch in 2025.

1️⃣ VT Cosmetics

Why it's trending:

• Famous for their Cica line using Centella Asiatica extract.

• Excellent for calming sensitive, irritated, or acne-prone skin.

• Lightweight, soothing formulas that help repair the skin barrier.

K-Kare recommendation:

• VT Cica Mild Foam Cleanser

• VT Cica Redness Moisture Cover Cushion

2️⃣ TirTir

Why it's trending:

• Viral for their highly hydrating Milk Skin and Red Cica lines.

• Excellent dewy finish for dull, dehydrated skin.

• Suitable for sensitive skin needing glow and balance.

K-Kare recommendation:

• TirTir Milk Skin Toner

• TirTir Red Cica Soothing Cream

3️⃣ Abib

Why it's trending:

• Clean, minimalist skincare with a focus on hydration and skin strengthening.

• Known for sheet masks, essences, and serums.

• Great for repairing the moisture barrier.

K-Kare recommendation:

• Abib Heartleaf Spot Pad

• Abib Jericho Rose Cream

4️⃣ Medicube

Why it's trending:

• Clinical-level pore care and acne solutions.

• Their Zero Pore and Red Erasing lines are highly effective for problematic skin.

• Loved by oily and acne-prone skin types.

K-Kare recommendation:

• Medicube Zero Pore Pad

• Medicube Red Erasing Cream

5️⃣ Torriden

Why it's trending:

• Specialists in barrier repair, hydration, and calming care.

• Famous for their Dive-In Hyaluronic Acid line.

• Lightweight but deeply hydrating formulas.

K-Kare recommendation:

• Torriden Dive-In Serum

• Torriden Balanceful Cica Cream

6️⃣ Manyo Factory

Why it's trending:

• Focus on gentle fermentation-based formulas.

• The Bifida line is excellent for repairing skin barrier function.

• Suitable for sensitive and mature skin.

K-Kare recommendation:

• Manyo Bifida Biome Complex Ampoule

7️⃣ Numbuzin

Why it's trending:

• Known for their number-based product system, simplifying skincare choices.

• Excellent hydrating toners and serums for glow and barrier repair.

• Huge rise in international popularity.

K-Kare recommendation:

• Numbuzin No.3 Skin Softening Serum

• Numbuzin No.1 Pure Full Calming Toner

Why These Brands Are Perfect for European Skin Types

European skin often deals with:

• Dehydration

• Sensitivity

• Pigmentation

• Fine lines

These brands bring effective solutions while being gentle, non-comedogenic, and long-term safe for everyday use.

👉 Discover our full collection of trending Korean skincare brands at K-Kare Spain.